National Occupational Classification, TEER 1
NOC 11202: Professional occupations in advertising, marketing and public relations
Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. Below are the main duties, all 95 job titles it covers, what it means for Express Entry and what it pays in each province.
Updated
- Official NOC 2021 data
- Job Bank wages
What is NOC 11202?
NOC 11202 is the code for professional occupations in advertising, marketing and public relations in the National Occupational Classification (NOC) 2021. Job titles in this group include advertising consultant, communications officer (except emergency services), communications specialist and digital marketing consultant. It is a TEER 1 occupation (usually a university degree), so it counts as skilled work for the Federal Skilled Worker Program and the Canadian Experience Class. The Job Bank median wage across Canada is $35.58 an hour.
- NOC code
- 11202
- TEER
- 1: University degree
- Broad category
- Business, finance and administration occupations
- Express Entry
- Skilled (TEER 0 to 3)
- Category draws
- None
- Median wage
- $35.58 an hour
Job titles under NOC 11202
Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
Main job titles
- advertising consultant
- communications officer (except emergency services)
- communications specialist
- digital marketing consultant
- event marketing specialist
- fundraising consultant
- information officer
- literary agent
- marketing consultant
- marketing coordinator
- media coordinator
- media relations officer
- museum educator
- performers agent
- press secretary
- public affairs officer
- public relations consultant
- public relations officer
- publicist
- publicity agent
All 95 job titles in the NOC index
actor agent, advertising account executive, advertising account manager, advertising and promotions coordinator, advertising and promotions specialist, advertising campaign organizer, advertising consultant, advertising specialist, affiliated stations relations administrator, art educator - museum, artist agent, artistic agent, assistant brand manager - advertising, assistant press secretary, athlete agent, athletes manager, author's agent, book publicist, boxing promoter, career agent, casting agent, casting agent for extras, communication officer (except emergency services), communications adviser, communications consultant, communications expert, communications officer (except emergency services), communications specialist, community information officer, development officer - fundraising, development officer - university, digital advertising specialist, digital marketing consultant, digital marketing coordinator, digital marketing project manager, entertainment agent, event marketing specialist, financing officer - fundraising, fundraiser, fundraising campaign consultant, fundraising campaign organizer, fundraising consultant, fundraising organizer, information consultant, information coordinator, information officer, information service coordinator, literary agent, marketing consultant, marketing consultant - advertising, marketing coordinator, marketing project manager, marketing specialist, marketing specialist - advertising, media coordinator, media events coordinator, media relations coordinator, media relations officer, museum education officer, museum educator, musicians agent, performers agent, press agent, press secretary, product manager - marketing, promotion strategies consultant, public affairs officer, public affairs officer - Canadian Armed Forces, public relations agent, public relations consultant, public relations coordinator, public relations officer, public relations practitioner, public relations press agent, public relations press secretary, public relations representative, public relations specialist, publicist, publicity agent, publicity coordinator, publicity information officer, recreation association information officer, sales and promotions coordinator, singers agent, social media coordinator, social media specialist, specialist - e-media advertising, spokesperson, sports agent, stations-relations administrator, student recruiter - post-secondary education, talent agent, talent representative, theatrical agent, theatrical business agent.
Also included in this group
- development officer - fundraising
- fundraiser
- information consultant
- information service coordinator
Main duties of NOC 11202
This group performs some or all of the following duties:
- Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
- Advise clients on marketing, advertising or sales promotion opportunities and strategies
- Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
- Manage post campaign analysis to measure and report on marketing and advertising metrics
- Develop and maintain social media accounts, including managing customer reviews and testimonials
- Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
- Arrange interviews, news conferences and other media events
- Act as spokesperson for an organization and answer written and oral inquiries
- Coordinate special publicity events and promotions for internal and external audiences
- Assist in the preparation of brochures, reports, newsletters and other material
- Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- Prepare or oversee preparation of sports, literary, performance or other contracts.
- Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
Employment requirements
- A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
- Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
Additional information
- Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
Is NOC 11202 eligible for Express Entry?
Yes for the programs that need skilled work: TEER 1 is in the TEER 0 to 3 range IRCC accepts.
| Program or draw | NOC 11202 |
|---|---|
| Federal Skilled Worker Program | Counts as skilled work (TEER 0 to 3) |
| Canadian Experience Class | Counts as skilled work (TEER 0 to 3) |
| Federal Skilled Trades Program | Not a listed trade |
| Occupation category draws (2026) | Not on any occupation list |
| French-language proficiency (category draw) | Open to any occupation with NCLC 7 in French |
Read how TEER categories work and the full list of NOC codes in each 2026 category draw. Category draws also need at least 12 months of full-time work (or the same amount part-time) in one listed occupation within the past 3 years.
How much does NOC 11202 pay?
Job Bank wages for this occupation, per hour. Low and high are, in most cases, the 10th and 90th percentiles, so 8 in 10 workers earn somewhere between them.
| Area | Low | Median | High |
|---|---|---|---|
| Canada | $20.50 | $35.58 | $57.44 |
| Newfoundland and Labrador | $16.00 | $37.18 | $52.88 |
| Prince Edward Island | $21.23 | $30.89 | $50.05 |
| Nova Scotia | $18.50 | $31.25 | $47.69 |
| New Brunswick | $21.31 | $34.38 | $46.67 |
| Quebec | $22.00 | $34.13 | $52.00 |
| Ontario | $20.00 | $37.02 | $58.97 |
| Manitoba | $17.31 | $28.85 | $51.79 |
| Saskatchewan | $20.00 | $34.75 | $50.00 |
| Alberta | $20.00 | $36.00 | $57.69 |
| British Columbia | $21.00 | $33.65 | $53.44 |
| Yukon | $34.64 | $45.80 | $60.00 |
| Northwest Territories | $30.15 | $45.37 | $62.74 |
| Nunavut | $37.46 | $52.67 | $72.00 |
Source: Job Bank, Employment and Social Development Canada (Job Bank 2025 wages, revised November 19, 2025), data from 2023-2024 (Labour Force Survey). Wages for job offers in LMIA and provincial programs are compared with these figures, so check the current numbers on Job Bank before you rely on them.
Using NOC 11202 duties on your resume
Canadian resumes do not list NOC codes. Employers read your job titles, what you did and what came of it. The NOC duties are still a useful checklist: if you did these tasks, say so in your own words and add the numbers that prove it.
For Express Entry, the reference letter from your employer should describe the duties you really performed, in line with this lead statement and most of the main duties, without copying the NOC text word for word. The free reference letter generator checks your duties against NOC 11202 as you write.
- Start each bullet with a strong verb and end it with a result: how many, how often, how fast.
- Use the job title your employer used, even if the NOC title is different.
- Keep immigration details such as your NOC code and permit type off the resume.
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Where this information comes from
Occupation codes, titles and descriptions are adapted from Statistics Canada, National Occupational Classification (NOC) 2021 Version 1.0. This does not constitute an endorsement by Statistics Canada of this product.
Wages come from Job Bank, Employment and Social Development Canada (Job Bank 2025 wages, revised November 19, 2025). Contains information licensed under the Open Government Licence – Canada.
Express Entry rules come from Immigration, Refugees and Citizenship Canada (IRCC): the program pages for the Federal Skilled Worker Program, the Canadian Experience Class and the Federal Skilled Trades Program, and the category-based selection page as modified on June 22, 2026.
Frequently asked questions
What is the NOC code for a advertising consultant?
NOC 11202, Professional occupations in advertising, marketing and public relations, a TEER 1 occupation in NOC 2021.
What TEER is NOC 11202?
TEER 1. Usually a university degree. The TEER is the second digit of the code. See all TEER categories.
Is NOC 11202 eligible for Express Entry?
Yes. As a TEER 1 occupation it counts as skilled work for the Federal Skilled Worker Program and the Canadian Experience Class. You still have to meet every other requirement, and your duties must match the NOC description.
Is NOC 11202 in an Express Entry category-based draw?
No. It is not on any 2026 occupation list. The French-language proficiency category is open to any occupation if you reach NCLC 7 in French. See every category.
How much does NOC 11202 pay in Canada?
The Job Bank median across Canada is $35.58 an hour, with most wages between $20.50 and $57.44. Pay varies by province: see the table above.
Where is the official description?
On the Statistics Canada and ESDC NOC site: search 11202 in NOC 2021 Version 1.0. This page shows the same text, from the open data Statistics Canada publishes.
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CVMaple turns the work you did into a Canadian resume: the right format, strong bullets and the keywords Canadian applicant tracking systems look for.
More on NOC codes and Canadian resumes
- NOC Code Finder: Describe your duties and get your NOC 2021 code, TEER and Express Entry eligibility. Free.
- NOC Codes Canada: Full List: All 516 NOC 2021 codes with their TEER, duties and wages.
- TEER Categories Explained: What TEER 0 to 5 means, which count for Express Entry, and every job in each one.
- Express Entry Category Draws: NOC Codes: Every NOC code on the 2026 healthcare, STEM, trades, education and other lists.
- Canadian Resume Examples by Job: Real examples for cashiers, caregivers, trades, tech, students and more.
- Newcomer Resume Guide: Turn international experience into a resume Canadian employers understand.