NOC 41402: Business development officers and market researchers and analysts

What is NOC 41402?

NOC 41402 is the code for business development officers and market researchers and analysts in the National Occupational Classification (NOC) 2021. Job titles in this group include business development officer, community economic development consultant, economic development officer and industrial development officer. It is a TEER 1 occupation (usually a university degree), so it counts as skilled work for the Federal Skilled Worker Program and the Canadian Experience Class. The Job Bank median wage across Canada is $44.00 an hour.

NOC code

41402

TEER

1: University degree

Broad category

Occupations in education, law and social, community and government services

Express Entry

Skilled (TEER 0 to 3)

Category draws

None

Median wage

$44.00 an hour

Job titles under NOC 41402

Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.

Main job titles

• business development officer
• community economic development consultant
• economic development officer
• industrial development officer
• market researcher
• marketing analyst
• marketing researcher
• regional development analyst
• tourism development officer
• tourism industry consultant

All 60 job titles in the NOC index

Aboriginal economic development officer, advertising analyst, agriculture and food sector development consultant, agriculture and food sector marketing consultant, agri-food sector marketing consultant, analyst - market research, area development officer - government, business development officer, business issues lobbyist, category sales analyst, commerce officer, commercial development officer - government, commercial research analyst, community development consultant, community economic development consultant, community economic development officer, economic development consultant, economic development officer, economic development officer - Aboriginal communities, economic forecaster, economic research officer, industrial commissioner, industrial development officer, industrial development representative, international development and assistance researcher, international marketing specialist, manufacturers' association analyst, market analyst - non-financial, market intelligence analyst, market research analyst, market research specialist, market researcher, marketing analysis specialist, marketing analyst, marketing analyst - non-financial, marketing analytics analyst, marketing data analyst, marketing project officer - market research, marketing research specialist, marketing researcher, mining industry development consultant, northern development analyst, northern development officer, program delivery officer - business development, program officer - international development agency, regional development analyst, regional development officer, regional economic development agency officer, regional industrial development officer, rural development officer, sales analyst, small business counsellor, tourism consultant - government, tourism development officer, tourism development officer - government, tourism industry consultant, tourism industry specialist, tourism services coordinator - government, trade promotion officer, visitor interpretation services coordinator - government.

Also included in this group

• economic forecaster
• economic research officer

Main duties of NOC 41402

This group performs some or all of the following duties:

• Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
• Design market research questionnaires
• Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
• Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
• Assess business opportunities and develop strategies to attract venture capital
• Respond to enquiries from members of the business community and general public concerning development opportunities
• Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
• Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
• Evaluate customer service and store environments
• Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
• Analyze promotional and marketing campaigns to identify improvements
• Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
• Prepare reports, research papers, educational texts or articles
• Develop and apply E-commerce strategies
• Provide consultation on planning and starting of new businesses.

Employment requirements

• A bachelor's degree in economics, commerce, business administration or public administration is required.
• Certification as a certified economic developer (Ec.D.) may be required.
• Certification as a Certified Marketing Research Professional (CMRP) may be required.

Additional information

• Progression to managerial positions is possible with experience.

Is NOC 41402 eligible for Express Entry?

Yes for the programs that need skilled work: TEER 1 is in the TEER 0 to 3 range IRCC accepts.

Read how TEER categories work and the full list of NOC codes in each 2026 category draw. Category draws also need at least 12 months of full-time work (or the same amount part-time) in one listed occupation within the past 3 years.

How much does NOC 41402 pay?

Job Bank wages for this occupation, per hour. Low and high are, in most cases, the 10th and 90th percentiles, so 8 in 10 workers earn somewhere between them.

Source: Job Bank, Employment and Social Development Canada (Job Bank 2025 wages, revised November 19, 2025), data from 2023-2024 (Labour Force Survey). Wages for job offers in LMIA and provincial programs are compared with these figures, so check the current numbers on Job Bank before you rely on them.

Similar NOC codes to compare

If your work leans toward one of these, read its duties too. The closest match is the one whose lead statement and main duties describe most of what you did.

Classified somewhere else

• Development officer - fundraising: 11202 Professional occupations in advertising, marketing and public relations
• Economic development director: 40011 Government managers - economic analysis, policy development and program administration
• Economists and economic policy researchers and analysts: 41401 Economists and economic policy researchers and analysts
• Financial and investment analysts: 11101 Financial and investment analysts
• International aid and development project officer: 41403 Social policy researchers, consultants and program officers
• Marketing manager: 10022 Advertising, marketing and public relations managers
• Other financial officers: 11109 Other financial officers
• Urban and land use planners: 21202 Urban and land use planners

Same minor group (4140 Policy and program researchers, consultants and officers)

• 41400 Natural and applied science policy researchers, consultants and program officers, TEER 1
• 41401 Economists and economic policy researchers and analysts, TEER 1
• 41403 Social policy researchers, consultants and program officers, TEER 1
• 41404 Health policy researchers, consultants and program officers, TEER 1
• 41405 Education policy researchers, consultants and program officers, TEER 1
• 41406 Recreation, sports and fitness policy researchers, consultants and program officers, TEER 1
• 41407 Program officers unique to government, TEER 1
• 41409 Other professional occupations in social science, TEER 1

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Using NOC 41402 duties on your resume

Canadian resumes do not list NOC codes. Employers read your job titles, what you did and what came of it. The NOC duties are still a useful checklist: if you did these tasks, say so in your own words and add the numbers that prove it.

For Express Entry, the reference letter from your employer should describe the duties you really performed, in line with this lead statement and most of the main duties, without copying the NOC text word for word. The free reference letter generator checks your duties against NOC 41402 as you write.

• Start each bullet with a strong verb and end it with a result: how many, how often, how fast.
• Use the job title your employer used, even if the NOC title is different.
• Keep immigration details such as your NOC code and permit type off the resume.

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Where this information comes from

Occupation codes, titles and descriptions are adapted from Statistics Canada, National Occupational Classification (NOC) 2021 Version 1.0. This does not constitute an endorsement by Statistics Canada of this product.

Wages come from Job Bank, Employment and Social Development Canada (Job Bank 2025 wages, revised November 19, 2025). Contains information licensed under the Open Government Licence – Canada.

Express Entry rules come from Immigration, Refugees and Citizenship Canada (IRCC): the program pages for the Federal Skilled Worker Program, the Canadian Experience Class and the Federal Skilled Trades Program, and the category-based selection page as modified on June 22, 2026.

Frequently asked questions

What is the NOC code for a business development officer?

NOC 41402, Business development officers and market researchers and analysts, a TEER 1 occupation in NOC 2021.

What TEER is NOC 41402?

TEER 1. Usually a university degree. The TEER is the second digit of the code. See all TEER categories.

Is NOC 41402 eligible for Express Entry?

Yes. As a TEER 1 occupation it counts as skilled work for the Federal Skilled Worker Program and the Canadian Experience Class. You still have to meet every other requirement, and your duties must match the NOC description.

Is NOC 41402 in an Express Entry category-based draw?

No. It is not on any 2026 occupation list. The French-language proficiency category is open to any occupation if you reach NCLC 7 in French. See every category.

How much does NOC 41402 pay in Canada?

The Job Bank median across Canada is $44.00 an hour, with most wages between $27.64 and $69.23. Pay varies by province: see the table above.

Where is the official description?

On the Statistics Canada and ESDC NOC site: search 41402 in NOC 2021 Version 1.0. This page shows the same text, from the open data Statistics Canada publishes.

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More on NOC codes and Canadian resumes

• NOC Code Finder: Describe your duties and get your NOC 2021 code, TEER and Express Entry eligibility. Free.
• NOC Codes Canada: Full List: All 516 NOC 2021 codes with their TEER, duties and wages.
• TEER Categories Explained: What TEER 0 to 5 means, which count for Express Entry, and every job in each one.
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