NOC 10022: Advertising, marketing and public relations managers

What is NOC 10022?

NOC 10022 is the code for advertising, marketing and public relations managers in the National Occupational Classification (NOC) 2021. Job titles in this group include advertising director, advertising manager, electronic business (e-business) manager and fundraising campaign manager. It is a TEER 0 occupation (management occupations), so it counts as skilled work for the Federal Skilled Worker Program and the Canadian Experience Class. The Job Bank median wage across Canada is $55.29 an hour.

NOC code

10022

TEER

0: Management

Broad category

Business, finance and administration occupations

Express Entry

Skilled (TEER 0 to 3)

Category draws

None

Median wage

$55.29 an hour

Job titles under NOC 10022

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Main job titles

• advertising director
• advertising manager
• electronic business (e-business) manager
• fundraising campaign manager
• Internet communications manager
• marketing manager
• media relations director
• promotions manager
• public relations director
• sales and marketing manager
• Web communications manager
• Web marketing manager

All 58 job titles in the NOC index

advertising administrator, advertising agency manager, advertising director, advertising manager, agency marketing department manager, business manager - sales and advertising, campaign manager, channel marketing manager, circulation manager, commercial network development manager, communications director, communications director - sales and marketing, communications manager, communications manager - public relations, community relations director, corporate affairs manager, correspondence and public inquiries manager, creative services director, director of development - annual giving, e-commerce (electronic commerce) manager, election campaign manager, electronic business (e-business) manager, electronic commerce (e-commerce) manager, external relations director, fundraising campaign manager, graphic design firm manager, information and communications manager, information service manager, Internet communications manager, Internet site manager, manager - marketing services, market development manager, marketing director, marketing executive, marketing manager, media advertising manager, media relations director, media relations manager, online marketing manager, promotions manager, public affairs director, public information director, public relations director, public relations manager, publicity administrator, publicity director, publicity manager, regional communications director, sales agency marketing division director, sales and advertising manager, sales and marketing director, sales and marketing manager, sales and publicity manager, sales director - computer marketing development, sales promotion manager, social media manager, Web communications manager, Web marketing manager.

Main duties of NOC 10022

This group performs some or all of the following duties:

Advertising managers

• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

Marketing managers

• Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

Public relations managers

• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

E-business marketing managers

• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.
• Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.

Employment requirements

• Advertising and public relations managers
• A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
• Marketing managers
• A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
• E-business managers
• A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

Additional information

• Progression to senior management positions is possible with experience.

Is NOC 10022 eligible for Express Entry?

Yes for the programs that need skilled work: TEER 0 is in the TEER 0 to 3 range IRCC accepts.

Read how TEER categories work and the full list of NOC codes in each 2026 category draw. Category draws also need at least 12 months of full-time work (or the same amount part-time) in one listed occupation within the past 3 years.

How much does NOC 10022 pay?

Job Bank wages for this occupation, per hour. Low and high are, in most cases, the 10th and 90th percentiles, so 8 in 10 workers earn somewhere between them.

Source: Job Bank, Employment and Social Development Canada (Job Bank 2025 wages, revised November 19, 2025), data from 2023-2024 (Labour Force Survey). Wages for job offers in LMIA and provincial programs are compared with these figures, so check the current numbers on Job Bank before you rely on them.

Similar NOC codes to compare

If your work leans toward one of these, read its duties too. The closest match is the one whose lead statement and main duties describe most of what you did.

Classified somewhere else

• Business development officers and market researchers and analysts: 41402 Business development officers and market researchers and analysts
• Conference and event planners: 12103 Conference and event planners
• Corporate sales managers: 60010 Corporate sales managers
• Professional occupations in advertising, marketing and public relations: 11202 Professional occupations in advertising, marketing and public relations
• Retail and wholesale trade managers: 60020 Retail and wholesale trade managers
• Retail sales supervisors: 62010 Retail sales supervisors
• Sales and account representatives - wholesale trade (non-technical): 64101 Sales and account representatives - wholesale trade (non-technical)
• Senior managers - trade, broadcasting and other services: 00014 Senior managers - trade, broadcasting and other services
• Technical sales specialists - wholesale trade: 62100 Technical sales specialists - wholesale trade

Same minor group (1002 Managers in financial and business services)

• 10020 Insurance, real estate and financial brokerage managers, TEER 0
• 10021 Banking, credit and other investment managers, TEER 0
• 10029 Other business services managers, TEER 0

Match my duties with AI

Using NOC 10022 duties on your resume

Canadian resumes do not list NOC codes. Employers read your job titles, what you did and what came of it. The NOC duties are still a useful checklist: if you did these tasks, say so in your own words and add the numbers that prove it.

For Express Entry, the reference letter from your employer should describe the duties you really performed, in line with this lead statement and most of the main duties, without copying the NOC text word for word. The free reference letter generator checks your duties against NOC 10022 as you write.

• Start each bullet with a strong verb and end it with a result: how many, how often, how fast.
• Use the job title your employer used, even if the NOC title is different.
• Keep immigration details such as your NOC code and permit type off the resume.

Turn my duties into a resume Free to start, no card.

Where this information comes from

Occupation codes, titles and descriptions are adapted from Statistics Canada, National Occupational Classification (NOC) 2021 Version 1.0. This does not constitute an endorsement by Statistics Canada of this product.

Wages come from Job Bank, Employment and Social Development Canada (Job Bank 2025 wages, revised November 19, 2025). Contains information licensed under the Open Government Licence – Canada.

Express Entry rules come from Immigration, Refugees and Citizenship Canada (IRCC): the program pages for the Federal Skilled Worker Program, the Canadian Experience Class and the Federal Skilled Trades Program, and the category-based selection page as modified on June 22, 2026.

Frequently asked questions

What is the NOC code for a advertising director?

NOC 10022, Advertising, marketing and public relations managers, a TEER 0 occupation in NOC 2021.

What TEER is NOC 10022?

TEER 0. Management occupations. The TEER is the second digit of the code. See all TEER categories.

Is NOC 10022 eligible for Express Entry?

Yes. As a TEER 0 occupation it counts as skilled work for the Federal Skilled Worker Program and the Canadian Experience Class. You still have to meet every other requirement, and your duties must match the NOC description.

Is NOC 10022 in an Express Entry category-based draw?

No. It is not on any 2026 occupation list. The French-language proficiency category is open to any occupation if you reach NCLC 7 in French. See every category.

How much does NOC 10022 pay in Canada?

The Job Bank median across Canada is $55.29 an hour, with most wages between $34.62 and $89.74. Pay varies by province: see the table above.

Where is the official description?

On the Statistics Canada and ESDC NOC site: search 10022 in NOC 2021 Version 1.0. This page shows the same text, from the open data Statistics Canada publishes.

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More on NOC codes and Canadian resumes

• NOC Code Finder: Describe your duties and get your NOC 2021 code, TEER and Express Entry eligibility. Free.
• NOC Codes Canada: Full List: All 516 NOC 2021 codes with their TEER, duties and wages.
• TEER Categories Explained: What TEER 0 to 5 means, which count for Express Entry, and every job in each one.
• Express Entry Category Draws: NOC Codes: Every NOC code on the 2026 healthcare, STEM, trades, education and other lists.
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