National Occupational Classification, TEER 4
NOC 64100: Retail salespersons and visual merchandisers
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Below are the main duties, all 202 job titles it covers, what it means for Express Entry and what it pays in each province.
Updated
- Official NOC 2021 data
- Job Bank wages
What is NOC 64100?
NOC 64100 is the code for retail salespersons and visual merchandisers in the National Occupational Classification (NOC) 2021. Job titles in this group include audio equipment salesperson, automobile salesperson, car rental agent and clothing salesperson. It is a TEER 4 occupation (usually a high school diploma or several weeks of on-the-job training), so it does not count as skilled work for Express Entry. The Job Bank median wage across Canada is $17.31 an hour.
- NOC code
- 64100
- TEER
- 4: High school or several weeks of training
- Broad category
- Sales and service occupations
- Express Entry
- Not skilled
- Category draws
- None
- Median wage
- $17.31 an hour
Job titles under NOC 64100
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.
Main job titles
- audio equipment salesperson
- automobile salesperson
- car rental agent
- clothing salesperson
- computer salesperson - retail
- counter clerk - retail
- department store clerk
- display designer
- furniture salesperson
- hardware store clerk
- jewellery salesperson
- retail sales associate
- retail sales clerk
- retail salesperson
- sales consultant - retirement homes
- window display designer
All 202 job titles in the NOC index
aluminum products salesperson - retail, aluminum siding salesperson - retail, appliance salesperson - retail, art sales consultant - retail, art salesperson, audio equipment consultant - retail, audio equipment salesperson, automobile accessories salesperson - retail, automobile leasing agent, automobile leasing representative, automobile sales representative - retail, automobile salesperson, automobile-rental counter representative, automotives sales consultant, bakery clerk, bakery counter clerk, bakery goods sales clerk, beer store sales clerk, bicycle salesperson - retail, boat and marine equipment salesperson - retail, book salesperson - retail, bookseller, bookstore clerk - retail, bouquet salesperson, bridal sales consultant - retail, bud expert - cannabis, budtender - cannabis, building supplies salesperson - retail, butcher shop clerk, cable television service salesperson, cable-TV and pay-TV sales representative, camera equipment salesperson - retail, camera salesperson - retail, cannabis consultant, cannabis educator, car leasing representative, car rental agent, car rental clerk, car sales representative - retail, car salesperson - retail, card shop clerk, car-rental counter representative, children's clothing sales clerk, children's wear sales clerk, children's wear salesperson - retail, china and crystal salesperson - retail, clock shop clerk, clothing salesperson, clothing salesperson - retail, commissioned salesperson - retail, compact disc sales clerk, computer salesperson - retail, confectionery sales clerk, convenience store clerk, corner store clerk, cosmetics salesperson - retail, counter clerk - retail, custom drapery salesperson - retail, customer service sales clerk, deli counter clerk - food store, delicatessen clerk - retail, delicatessen meat salesperson - retail, department store clerk, display designer, drapery and upholstery salesperson - retail, drugstore clerk, education courses salesperson, electronics salesperson - retail, exercise equipment consultant - retail, fabric salesperson - retail, film counter clerk, film rental clerk, fish market salesperson, fish shop salesperson, floor coverings salesperson - retail, florist - retail, florist salesperson, florist shop salesperson, food preparer - grocery store, food store clerk - retail, footwear salesperson - retail, framing sales consultant - retail, fruit seller, fur salesperson - retail, furniture and appliances salesperson - retail, furniture sales consultant - retail, furniture salesperson, garden supplies sales clerk, garments and other textile products sales representative - retail, gift shop clerk, greeting cards sales clerk, hardware salesperson - retail, hardware store clerk, hearing aid sales consultant - retail, hearing aid salesperson - retail, hobby shop salesperson, hospital television rental attendant, house trailer salesperson - retail, household appliance salesperson - retail, housewares salesperson - retail, hunting guns salesperson - retail, jewellery salesperson, kiosk sales clerk, lawn and garden supplies salesperson - retail, leather goods salesperson - retail, lighting appliance salesperson - retail, lighting salesperson - retail, liquor store sales clerk, lottery kiosk clerk, lottery sales representative - retail, magazine salesperson - retail, magazine shop clerk, meat counter clerk, memorial salesperson - retail, men's clothing sales clerk, men's clothing salesperson - retail, men's wear sales clerk, mobile home salesperson - retail, motor vehicle leasing representative - retail, motor vehicle salesperson - retail, motorcycle salesperson - retail, musical instruments and supplies salesperson - retail, newsstand clerk, office equipment salesperson - retail, orthopedic shoes salesperson - retail, paint salesperson - retail, pastry sales clerk, personal computer salesperson - retail, pet store salesperson, pharmacy clerk, photographic equipment and supplies salesperson - retail, photographic studio clerk, picture framing consultant - retail, record shop salesperson, record store salesperson, recreational equipment rental-shop attendant, recreational equipment salesperson - retail, rental agent - retail, rental clerk - retail, rental counter representative, retail sales associate, retail sales clerk, retail sales representative, retail salesperson, sales advisor - retail, sales and rental clerk, sales assistant, sales associate - retail, sales clerk, sales consultant - retail, sales consultant - retirement homes, sales greeter, sales order clerk, sales promotion clerk, sales representative - retail, salesperson - retail, scrap metal salesperson, seafood counter clerk, seafood sales clerk, sewing machine salesperson - retail, shoe salesperson - retail, shop clerk, silverware salesperson - retail, skate shop attendant, ski shop retail clerk, smoke shop clerk, sporting goods rental-shop attendant, sporting goods salesperson - retail, storage facility leasing clerk, storage facility rental clerk, storage space rental clerk, store clerk, store display designer, supermarket meat clerk, telephone equipment salesperson - retail, television cable service salesperson, television salesperson - retail, tire salesperson - retail, tobacco product clerk, tobacco shop clerk, tool and equipment rental clerk, toy store salesperson, training course salesperson, travelling salesperson - retail, truck leasing representative, truck rental clerk, truck salesperson, upholstery and furniture repair salesperson, used-car salesperson - retail, video equipment salesperson - retail, video rental clerk, visual display stylist, visual merchandiser, wallpaper salesperson - retail, watch sales clerk, watch salesperson - retail, wearing apparel salesperson - retail, window display designer, wine store sales clerk, women's clothing sales clerk, women's wear sales clerk, yard goods salesperson - retail.
Main duties of NOC 64100
This group performs some or all of the following duties:
Retail salespersons
- Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
- Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
- Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
- Prepare merchandise for purchase, rental or lease
- Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
- Assist in display of merchandise
- Maintain sales records for inventory control
- Operate computerized inventory record keeping and re-ordering systems
- May conduct sales transactions through Internet-based electronic commerce.
Visual merchandisers
- Design and implement window and interior displays
- Assemble visual retail displays to promote products, promotional events and seasonal change overs;
- Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target markets
- Set up lighting systems to create a visual atmosphere.
- Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.
Employment requirements
- Completion of secondary school may be required.
- A university degree or college diploma may be required by some employers.
- Specific subject matter courses or training may be required.
- Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
- Previous visual merchandising experience may be required.
Additional information
- Technical or sales training programs may be provided by employers.
- Progression to retail supervisory positions is possible with additional training or experience.
Is NOC 64100 eligible for Express Entry?
Not for the main Express Entry programs, which need TEER 0, 1, 2 or 3 work. TEER 4 jobs can still lead to permanent residence through some provincial and other programs, so check each program's own list.
| Program or draw | NOC 64100 |
|---|---|
| Federal Skilled Worker Program | Does not count (TEER 4) |
| Canadian Experience Class | Does not count (TEER 4) |
| Federal Skilled Trades Program | Not a listed trade |
| Occupation category draws (2026) | Not on any occupation list |
| French-language proficiency (category draw) | Open to any occupation with NCLC 7 in French |
Read how TEER categories work and the full list of NOC codes in each 2026 category draw. Category draws also need at least 12 months of full-time work (or the same amount part-time) in one listed occupation within the past 3 years.
How much does NOC 64100 pay?
Job Bank wages for this occupation, per hour. Low and high are, in most cases, the 10th and 90th percentiles, so 8 in 10 workers earn somewhere between them.
| Area | Low | Median | High |
|---|---|---|---|
| Canada | $15.00 | $17.31 | $28.85 |
| Newfoundland and Labrador | $16.00 | $16.00 | $25.00 |
| Prince Edward Island | $16.50 | $16.50 | $24.60 |
| Nova Scotia | $16.50 | $16.50 | $23.08 |
| New Brunswick | $15.65 | $16.30 | $27.69 |
| Quebec | $16.10 | $17.00 | $27.78 |
| Ontario | $17.60 | $17.60 | $28.85 |
| Manitoba | $16.00 | $16.00 | $26.00 |
| Saskatchewan | $15.35 | $16.00 | $31.25 |
| Alberta | $15.00 | $17.05 | $28.85 |
| British Columbia | $17.85 | $18.72 | $30.00 |
| Yukon | $17.94 | $20.00 | $30.00 |
| Northwest Territories | $16.70 | $20.00 | $25.00 |
| Nunavut | $19.00 | $19.50 | $38.46 |
Source: Job Bank, Employment and Social Development Canada (Job Bank 2025 wages, revised November 19, 2025), data from 2023-2024 (Labour Force Survey). Wages for job offers in LMIA and provincial programs are compared with these figures, so check the current numbers on Job Bank before you rely on them.
Using NOC 64100 duties on your resume
Canadian resumes do not list NOC codes. Employers read your job titles, what you did and what came of it. The NOC duties are still a useful checklist: if you did these tasks, say so in your own words and add the numbers that prove it.
For Express Entry, the reference letter from your employer should describe the duties you really performed, in line with this lead statement and most of the main duties, without copying the NOC text word for word. The free reference letter generator checks your duties against NOC 64100 as you write.
- Start each bullet with a strong verb and end it with a result: how many, how often, how fast.
- Use the job title your employer used, even if the NOC title is different.
- Keep immigration details such as your NOC code and permit type off the resume.
- See a Canadian resume example for this job.
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Where this information comes from
Occupation codes, titles and descriptions are adapted from Statistics Canada, National Occupational Classification (NOC) 2021 Version 1.0. This does not constitute an endorsement by Statistics Canada of this product.
Wages come from Job Bank, Employment and Social Development Canada (Job Bank 2025 wages, revised November 19, 2025). Contains information licensed under the Open Government Licence – Canada.
Express Entry rules come from Immigration, Refugees and Citizenship Canada (IRCC): the program pages for the Federal Skilled Worker Program, the Canadian Experience Class and the Federal Skilled Trades Program, and the category-based selection page as modified on June 22, 2026.
Frequently asked questions
What is the NOC code for retail sales associate?
NOC 64100, Retail salespersons and visual merchandisers, a TEER 4 occupation.
What TEER is NOC 64100?
TEER 4. Usually a high school diploma or several weeks of on-the-job training. The TEER is the second digit of the code. See all TEER categories.
Is NOC 64100 eligible for Express Entry?
Not for the Federal Skilled Worker Program, the Canadian Experience Class or the Federal Skilled Trades Program, which need TEER 0 to 3 work. Some provincial nominee programs and other pathways accept TEER 4 jobs.
Is NOC 64100 in an Express Entry category-based draw?
No. It is not on any 2026 occupation list. The French-language proficiency category is open to any occupation if you reach NCLC 7 in French. See every category.
How much does NOC 64100 pay in Canada?
The Job Bank median across Canada is $17.31 an hour, with most wages between $15.00 and $28.85. Pay varies by province: see the table above.
Where is the official description?
On the Statistics Canada and ESDC NOC site: search 64100 in NOC 2021 Version 1.0. This page shows the same text, from the open data Statistics Canada publishes.
Your duties fit. Now show employers.
CVMaple turns the work you did into a Canadian resume: the right format, strong bullets and the keywords Canadian applicant tracking systems look for.
More on NOC codes and Canadian resumes
- NOC Code Finder: Describe your duties and get your NOC 2021 code, TEER and Express Entry eligibility. Free.
- NOC Codes Canada: Full List: All 516 NOC 2021 codes with their TEER, duties and wages.
- TEER Categories Explained: What TEER 0 to 5 means, which count for Express Entry, and every job in each one.
- Express Entry Category Draws: NOC Codes: Every NOC code on the 2026 healthcare, STEM, trades, education and other lists.
- Canadian Resume Examples by Job: Real examples for cashiers, caregivers, trades, tech, students and more.
- Newcomer Resume Guide: Turn international experience into a resume Canadian employers understand.